Self-publishing and Marketing Your Book Just Got Simpler
You're moments away from the essential training, advice and support you need to prepare, publish, promote and share your story with the world.
Keeping 100% profits, control and your dream to become a successful published author!
"Thanks to Anthony and the team I got the clarity and book launch plan I needed. I was treating my writing like a hobby, and I needed to treat it like a business. I'm thrilled to say my book hit the top of the charts and opened the door to work with  large brands. I've now been offered the opportunity to be a regular presenter with a dog training association. I'm so excited about the new year ahead, thank you!"
Gina Harding, PawLife

What if you could overcome your fears of publishing your book, become the writer you want to be and sell your book on autopilot, even if you only have 30 mins a day?
Here’s a secret: You can.
Does any of this sound familiar?
You’ve been writing like crazy for months, even years. You’ve poured blood, sweat and tears into getting your manuscript right. But now, don't know what comes next.
Frustrated by all the conflicting information. You’ve Googled and Googled, but still feel confused about where to start. You’re unsure on the best way to self-publish your book and feeling a little scared of making a bad decision.
Losing your motivation. You worry if you are already. You find yourself asking, “is my writing good enough to publish?”
You've spent countless hours trying to figure out how to create your author website, but you're sick of the frustration of wrestling with technology.
You’re unsure what your book cover should look like, how to find a good editor who “gets you”, and now you’re thinking “who knew there was so much to creating and publishing a book.” All you’re looking for is a simple, step-by-step process to finally get it all done. 
Did you raise your hand to any (or all)
of the above? Good.
You are SO in the right place.

"As a first time novelist, I felt like a fish out of water as I tried to navigate the unfamiliar territories of creating a book and self-publishing. I was in excellent hands from the get-go!"

Diana Anderson-Tyler

"You have a to speak to Anthony! My friend Adam Houlahan had been providing rave reviews about Anthony and the Self-publishing Lab team. And I wasn’t disappointed."

Jon Hollenberg
Nonfiction Author, Five by Five | KPI

We all know that anyone can self-publish a book today. But what almost no one understands about self-publishing is the concept of creating a system and treating it like a business. 

It’s not just about knowing about publishing on Amazon or printing a book, it’s about setting yourself up for success as an author by having a foundation and system in place that allows you to publish and sell your book now, and over the long term.

It’s about building your business using your writing.

It’s about creating a legacy.

But if you’re like most people, I’ll bet that you’ve spent countless hours researching online, talking to different people, only to find yourself going around in circles.

Maybe you’ve even tried to publish your book already using a third-party publisher, only to discover they’ve ripped you off with high prices, a low-quality book that looks amateurish, and they haven’t paid you any of your hard-earned money from book sales.
Look, it’s okay. You’re not alone. 
But that’s now all behind you. 

“The Self-publishing Lab offered relevant and constructive insights into self-publishing which have helped me refine my writing craft and develop the confidence to grow my publishing business. Thank you so much for guiding me on my journey from writer to author.” 

Martii Maclean

“Thank you soooooooo much guys. For the first time, I now feel like I have a real book. I actually got teary-eyed. I am so excited."

Maria Higgins
Nonfiction Author

I want you to take a moment and imagine your life as a published author, where the doubts and fears are completely gone.
  • What would you be writing? 
  • Where would you be writing?
  • How would your books impact the lives of thousands of people around the world?
  • How would the money you make from selling hundreds, even thousands of books change your family's lifestyle and well-being?

That person, the author you're picturing in your head is the real you and what you're capable of becoming and that's the only reason you can picture this version of yourself in your mind. 

You have the desire, you have the ambition, you know you have the ability or else you wouldn't be here now with me reading this. 
But here's the thing ...
You're never going to become that successful author by staying as the person you are today. 

​​​​​​​The truth is, nothing changes if no new action is taken. If you want to hit your goals, become the writer you’ve dreamed of and be a voice in an ever-growing community of like-minded people ...

Then you're going to need to do something different and change what you've already been doing (or haven’t done).
It requires mastery of new skills, obtaining new knowledge and having a supportive community that believes in you. 
This is where I've spent the last seven years helping writers overcome their beliefs and go on to become: 
  • Proud published authors
  • Bestselling authors
  • Elevating their profile to take their business to the next level
  • Making an impact on the lives of children around the country
  • Ultimately, living the journey to becoming the author they can be. 

I'm not sharing these accomplishments here with you to brag, I'm sharing them with you because I want to show you that you have the power to shape your future as a writer.

Even if you haven't yet published your first book. You just need to decide.

Are you ready to invest in yourself so you can make an impact with your writing and acquire the skills you need to master to achieve your dream of a published, successful author?

Are you a writer like us, who wants to be more, experience more and achieve more, but you don't have people around you that understand your writing passion and don’t share similar goals, ambitions and the desire that you have?
I get it. That means you're one of us.
That's why we've created the Self-publishing Lab, a community of industry professionals and published authors with the knowledge that you've been missing.
You see the biggest challenge you have right now of going from where you are to where you want to be is that you've been missing the knowledge and support that will get you there. 
What you need is less fluff and more substance from people who are actively part of the industry with decades of experience getting results for others and themselves and…
Willing to share how they did it with you.
Let me introduce the Self-publishing Lab
The Self-publishing Lab is the leading training community that helps authors go from a Word.doc file to a published book on the store shelf.
The Lab is packed with in-depth, STEP-BY-STEP practical video training lessons, tools and resources on preparing, producing, publishing and promoting books and growing a successful author business.
And even become bestsellers!

PLUS the community support you need to ensure you achieve your full potential and goals as an author.
Avoid the traps in the publishing industry and get started on the right foot, with the best knowledge and a community that cares about your success. 

Right at your fingertips.
Meet Cindy
After I helped Cindy dodge a disastrous $100,000 vanity publisher deal, this single mum used the Lab's Independent Publishing Method to go and publish over 30 books, amass a huge email list, keep 100% royalties, slash her costs, sell her books online and in bookstores,  appear on breakfast television, and grow her new publishing business that supports herself and her daughter.
​​​​Here’s what makes the Self-publishing Lab different…
Inside I’ll teach you my Independent Publishing Method, a SYSTEM that will stop you spinning your wheels and start your journey as an author.

It’s packed with in-depth, practical training and resources on all aspects of preparing, producing, publishing, promoting a book to grow your author brand.

No contracts or exclusive agreements that sell your soul, because you'll keep 100% royalties, control and enjoy complete freedom to publish your book without it costing you an arm and a leg!

Discover all the strategies I've taught to thousands of authors — strategies I use myself that will see your book published professionally and making sales. 

Learn how to use technology to sell more books while you're asleep. This one method we used for the launch and ongoing post-launch sales of a children's book that hit number one on Amazon making almost $1000 in sales in the months that followed the launch.

With NO huge pre-established email list or author brand recognition.

Have your book available around the world. Have your book available for readers to purchase in print and e-book at retailers all over the globe. 

Discover how to create a quality book product people will take seriously. Retailers, bookstore managers, librarians and book reviewers only want access to the best quality books. Make your first impression count by understanding what makes a quality book that builds trust, so key people responsible for purchasing decisions feel confident and order your book.

PLUS, inside you'll have the community support you need to ensure you achieve your full potential as an author, 24/7.
You're one of us after all. You'll have a supportive tribe.
Just like the building of a house starts with a solid foundation, an author needs to have the right foundation in place first BEFORE the book even hits the printer.
Meet Robin
Anthony helped me leave a vanity publisher having had no sales or support, to self-publish with global distribution, earn thousands of dollars in sales, and work with some of Australia’s largest organisations.
Children's Author
"I began to seriously look at options to have my children’s stories published. I tried one publisher, only to be disappointed by poor book quality and lack of distribution. Should I continue to send my stories to publishing houses or should I travel down the road of self-publishing? 

There was just one problem. I didn’t know where to go from here. I then made one of the best decisions in my life. I engaged Anthony and the team at Self-publishing Lab to assist and guide me through the steps of setting myself up properly as an independent author. 

It is essential, as a writer, to focus on the things you know you do well and not do everything yourself. It’s a waste of your precious time. Delegate. Recognise other people’s skills and work with them to achieve your goals. 

And where am I now? 

Since the launch of my first book, I’ve published 6 more which have been read and enjoyed at schools, libraries, fairs and homes throughout the world. I have partnered with one of the countries largest organisations to distribute books and sell bulk orders (I love those!) with Anthony's guidance of pitching and engagement. I wholeheartedly and unreservedly recommend Anthony and his team at Self-publishing Lab to anyone looking to self-publish.
What’s included you ask?
Access to the ENTIRE video course training library!
With over 45 in-depth videos, across 8 courses (called Blueprints) covering topics such as…
And much more. Learn what you need, when you need to.
Monthly LIVE Coaching Calls
Interactive live Q&A sessions every month so you get the advice and feedback you need tailored to your specific situation.

We hold a live monthly call where we answer all your questions, screen share, and provide individual advice so you can keep making progress.
A thriving, supportive
private coaching community 24/7
Our private online community is the place for all your questions, asking for feedback, gaining support and getting to know other like-minded authors achieving their goals, just like you.

Our members are amazing at sharing their hands-on knowledge and skills, and they make the Lab an incredible resource to turn to 24/7.

Templates, checklists,
tools and cheatsheets
Copy and paste templates for your book such as copyright, call-to-action and acknowledgement pages, checklists & cheat sheets for essential book creation tasks and marketing templates including:
  • Independent author information tracking template
  • Process and budget template
  • Social media author brand toolkit
  • Email marketing sequences & templates
  • Bookstore consignment template
  • Illustrator agreement template

PLUS, a lot more inside our resource library.
Exclusive discounts! 

As a member you'll get exclusive discount coupons on all Self-publishing Lab publishing services from inside your dashboard. The Lab's ninja publishing team creates professional books that look as good (even better) than any traditionally published book out there! After all, does your book deserve anything less?

PLUS, get special offers from trusted, credible and reliable publishing service providers who have generously provided offers to our members.

Lifetime access and
FREE updates!
Yes, you read that right. You'll get LIFETIME ACCESS to the Self-publishing Lab and ALL NEW additions that are added at no extra cost.

We maintain the Lab to see if there's anything we can add or improve. You will have access to the most up-to-date information and strategies.
All of this and more ONLY inside
the Self-publishing Lab
So, what does it require to get access to this awesome platform?
Well if we were to charge for all these courses (called Blueprints) individually, they would each be $195 a pop. 

That's $195 x 11 Blueprints = $2,145
Plus templates, checklists and execution tools = $295

Not to mention the mentoring access with myself and other authors who are sharing what's working for them, valued at $995.

That's a total value of $3,435, for just $295!

On top of that, we're continually updating the Self-publishing Lab with new Blueprints, tools and tactics that are working today, at no additional cost to you. Priceless!
That's our promise to you and one of the many ways we're showing our ongoing support and belief in your success. 
Let's face it, paying for these individually would be super-expensive and unobtainable for most of us.

​​​So, when you join the Self-publishing Lab today, you're going to get complete access to the entire Blueprint library, tools, coaching community and lifetime updates for an incredible $295!

Get Instant Access to the Self-publishing Lab!
If you're ready to become a successful published author by enrolling in the Self-publishing Lab, simply choose your payment option below and click the button to join us!
No Monthly Fees
One-time Payment
  • Life-time Access
  • Complete Access to Blueprint Library
  • Access to Coaching Calls
  • Access to 24/7 Member Community
  • Access to All Tools, Templates, Resources
  • Access to Email Support
  • Discounted Award-winning Book Production Services
No monthly fees. Lifetime access and new course updates. One-time membership price. 
14-day No Questions Asked Money
Back Guarantee
When you join the Self-publishing Lab you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 14 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through. We're confident that you'll find the Self-publishing Lab useful in your journey to becoming a published author.
Is the Self-publishing Lab right for you?
The Self-publishing Lab is NOT for everyone, and we’d prefer to help you figure out if it’s not right for you BEFORE joining us inside.
Who is the Self-publishing Lab
Beginners AND advanced authors. If you want more sales, subscribers and build your author brand, then the Lab will help you get there.
Authors who want to maintain control, profits and flexibility they need to succeed as an author. We believe these are MUST HAVE'S to be a successful author today. You’re ready for strategies that actually help you publish and grow your readership of fans.
Small business owners who want to elevate their profile, get more leads on autopilot and increase revenue as an addition to their business.
Busy people! If you’re busy with a business, a job, family, or other obligations and you’d LOVE to find a system that helps you publish and promote your books in half the time than it would working it all out yourself.
Action takers who aren’t just going to passively watch some training videos and never implement. We provide the training, support, resources and mentorship, but you still need to do the work.
Who is the Self-publishing Lab
People looking for a “Get rich quick” solution. This program isn’t for people who think that buying a course will suddenly help them sell millions of copies. You have to put in the work to see results.
Anyone looking for an overnight solution to publishing and promoting their book. Yes, we help fast-track the publishing process for you, but if you're not willing to dedicate some time the Lab is not for you.
People expecting guaranteed results. Look, we know what we teach works (because we’re doing it ourselves) but we can’t guarantee specific results from following our advice. No one can make that promise and if someone has promised you this elsewhere, you best run the other way. Or better yet, join us! :)
So, now you have a choice.
You can sit back, spin your wheels and have another few years pass by without being any closer to your goal.

Or you can take action and fast-track your journey and start getting results today and making your writer dream a reality. 

Successful authors take responsibility for their actions and whether they achieve their goals and take it upon themselves to make it happen because they believe they can achieve more and deserve more. 

We know the challenges that writers and authors face having helped thousands of authors on their journey and we know we can help you too.​​​​​​
It's all right at your fingertips inside
the Self-publishing Lab.
We look forward to having you join us inside and working with you to become a published author, sell books and make an impact in this world.
Who's behind the Lab
Hi, this is Anthony, the founder of the Self-publishing Lab.
The Lab is an award-winning publishing destination helping thousands of writers become authors, and go on to make an impact and sell books worldwide. 

With over 25 years in the publishing industry, myself and the team at the Self-publishing Lab help our authors become bestsellers, create publishing businesses, sell thousands of dollars worth of books online, at schools, workshops and organisations.

The Lab is the culmination of all the knowledge, experience and best practices available in simple step-by-step courses (called Blueprints) so it's more accessible to authors. We have a goal of helping 2000 authors by the end of 2020 and to do that, we created the Lab as an online, self-paced classroom that any writer can dive in and start kicking their publishing goals and dreams.
Frequently Asked Questions
Do you offer any refunds or guarantees?
Yes! Your satisfaction is important to us, which is why we offer a 14-day refund period for all our programs.

How long do I have access to this membership?
You have lifetime access! Yep seriously. Register for the Self-publishing Lab once and you'll have lifetime access to ALL the materials, which will continuously be updated with any new strategies, videos and membership resources.


I'm still finishing writing my manuscript, will the Self-publishing Lab be right for me?
Yes, certainly. You’ll give yourself a head start and won’t make any of the common mistakes other authors make because you’ll start off on the right foot. You’ll have time to go through module 1 and ask questions in the VIP Lounge with plenty of time up your sleeve before you publish.


What format is the membership content delivered in?
The materials are shared as videos, transcripts, Word and PDF files and plain text.


Is all of the content available straight away?
Join today, and you get access to everything inside the Self-publishing Lab right away. We know authors join us at different stages of the publishing process, so we don't believe in holding some content hostage to be dripped out later.


Will you provide publishing support, or can I hire you to edit, design and format my book?
Yes! Members have exclusive access to the Lab ninja publishing team at a discounted rate not seen anywhere else online. You'll also have access to our black book of recommended service providers that we trust will do the right thing by our members.


I already have one book published with a vanity press. Will this help me publish my second book?
If you've learnt that hard lesson and don’t want to publish your second book the same way you did the first, then the Self-publishing Lab will be ideal, and you'll have the knowledge and tools for publishing any other book you do after that.

“Self-publishing Lab provided professional and supportive services for me on how to set up to independently publish, creating my books and guiding me all the way.”

Karen Tyrrell
Children's Author

“Publishing a book for the first time is a challenge that requires a team work. Anthony and the team at Self-publishing Lab are the perfect partner to do it.
They are very helpful, knowledgeable and are able to deliver excellent results.”

Andrea Baratta
Nonfiction Author

Get Instant Access to the Self-publishing Lab!
If you're ready to become a successful published author by enrolling in the Self-publishing Lab, simply choose your payment option below and click the button to join us!
No Monthly Fees
One-time Payment
  • Life-time Access
  • Complete Access to Blueprint Library
  • Access to Coaching Calls
  • Access to 24/7 Member Community
  • Access to All Tools, Templates, Resources
  • Access to Email Support
  • Discounted Award-winning Book Production Services
No monthly fees. Lifetime access and new course updates. One-time membership price. 
"See you on the inside!"
© Copyright 2019 Self-publishing Lab. Existing Member? Sign In Here | Terms & Conditions | Privacy Policy | Contact